Xinmei reports on Guangdong furniture rebirth: the road to geo-branding

Foreword: French perfume, Swiss watches, Italian leather, this is the impact of geo-brands on consumers' minds. The war analysis believes that Guangdong furniture urgently needs to shape the geo-brand, who can represent the geographical brand of Guangdong furniture? Faced with the challenge of life and death "We are experiencing an unprecedented upheaval in the business world, surrounded by chaos." This is the most realistic portrayal of the current state of furniture. The greedy, profit-seeking business nature challenges the sustainable development of the company. "Although it has not yet reached the extremes of life and death, the degree is already quite serious, and it is close to the disease." From the perspective of market development and change, there are only two ways in front of the enterprise: one is to follow the market changes and take off one layer. The skin, like an eagle, is born again; if the market is gradually changing, not following the changes, it will slowly die in the shackles. This sounds a bit ridiculous and intimidating, but in an industry where competition is fierce and supply and demand are unbalanced, the reality is so cruel. People who have experienced the life and death of the mall have set the tone: shopping malls such as battlefields, warmth and tenderness have never had a market in the business environment. Only by being strong, can you not die, but it is not enough. Because the market is more than just competition between individuals. Observing the furniture industry in the past two years, the chaos in the market, at present, almost every individual in the industry can feel the "river of the river", and the situation is increasingly difficult. On the one hand, the promotion campaign of “killing one thousand and self-destruction of eight hundred” has caused consumers and dealers to lose confidence. On the other hand, the behavior of stores, manufacturers and dealers who do not form a community of interests has seriously undermined the benign nature of the ecological chain. Construct. Strategic analysts believe that all this is warning: the industry needs a new spirit and drive to lead the company across the swamp and out of the quagmire. Guangdong furniture, the leader in the furniture industry, has always been the vane of the industry. As time goes by, the advantage is gradually lost. At this time, not only shoulders the heavy responsibility of consolidating the status of the industry, but also bears the mission of exploring the way out of the industry. Calling the geo-brand to look back at the furniture industry. At one time, Guangdong furniture occupied half of the Chinese market. At one time, the furniture industry had the aura of "Chinese furniture to see Guangdong." At one time, Guangdong furniture was sought after by peers in other parts of the country. At one time, buying furniture from “Guangdong Lecong” became a temporary trend of consumption... However, as time went by, the market did not really form a geography brand culture that bought furniture and bought Guangdong brands. On the other hand, the plates on the upper reaches of the industrial chain have appeared “Dew River Plate” to represent high-quality new business cards. In the four major furniture clusters of Guangdong, Chengdu, Xianghe and Qikou, although Guangdong furniture is still a strong representative of high-end furniture in the market, it has many advantages and characteristics, such as the large industrial value, the industry's production, supply and marketing chain is relatively complete. And mature, a higher degree of internationalization, however, "the current status of Guangdong furniture in China is like the status of German cars in the world; the development opportunities and challenges facing Guangdong furniture in China, as the German cars face in the world Similar problem." Therefore, Guangdong furniture urgently needs to shape geo-brands to consolidate market advantages. The geo-brand is a “regional business card” that is a huge intangible asset. Such as Shanxi's old vinegar, Jingdezhen ceramics and so on. In an industry that forms a geo-brand, if a company leaves the region, its performance in the market will be greatly reduced. Conversely, if a company can be attached to a geo-brand, its performance in the market will be more robust. Strategic Analyst: Who is the representative of Guangdong Furniture Geo Brand? A question worthy of deep reflection and concern from Guangdong furniture people jumped out of the water. Who can represent Guangdong furniture in terms of relative competitive advantage? The answer to the question "Who can represent Guangdong furniture" requires reason and basis. It is not the oldest of the ages, but the representative of Guangdong furniture. It is not the representative of Guangdong furniture. It is "what do you represent Guangdong furniture?" Which enterprises in Guangdong are representative of the geographical brand of Guangdong furniture? According to the strategy analyst of "Home Fortune", Guangdong Furniture is the representative of South China Furniture and the representative of the high-end furniture industry in the Chinese furniture industry. From the perspective of the formation of geo-brands, companies that represent geo-brands share common characteristics, namely, "quality, responsibility, integrity, and paradigm." Who can represent the geographical brand of Guangdong furniture? It is also inseparable from "quality, responsibility, integrity, and exemplary". "Quality comes from responsibility, integrity and inheritance paradigm." The "South China Furniture Top 20 Brands List" sponsored and co-sponsored by "Home Fortune" will soon represent us as a model for representing Guangdong furniture geopolitan brands. Establishing the geographical brand of Guangdong furniture - this is not only the mission of the region, but also the mission of the industry!

Nbr Rubber Sheet

Color types: black red blue red green

Product standard: GB/T5574-2008

Hardness : high

Medium : engine oil. gasoline. lubriacting oil. transformer oil etc

Function : oil-resisting

The allowed temperature : min-30°C max +100°C

Usage : punching washer/gasket ring beddig surface of equipment.

Application: apply to punch all kinds of anti oil seals, seals, rings, laying in contact with the oil table, ground, electronic products places;

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Product name

Colour

Product standard

Usage and property

SBR Rubber Sheet

Black,red,blue,

grey,green

GB/T5574-2008

Hardness:low middle high

Pressure:1.6~6.0Mpa

The allowed temperature:min-35℃ max +60℃

Medium:air or water

Usage:Punching washer/gasket ring /seal of the door window.

Acid-resisting Rubber Sheet

Alkali-resisting

Rubber Sheet

Black,red,blue,

grey,green

GB/T5574-2008

Hardness:low middle high

Medium:acidity liquid alkallnity liquid

Function:acid-resisting alkali-resisting

The allowed temperature:min-35℃ max +60℃

Usage:making all kinds of gasket ring/washer bedding equipment or surface.

Oil-resisting Rubber Sheet

Black,red,blue,

grey,green

GB/T5574-2008

Hardness:high

Medium:engine oil,gasoline,lubriacting oil,transformer oil etc.

Function:oil-resisting

The allowed temperature:min-30℃ max +100℃

Usage:punching washer/gasket ring bedding surface of equipment.

Heat-resisting Rubber Sheet

Black,red,blue,

grey,green

GB/T5574-2008

Hardness:low middle high

Medium:steam,air,hot air

Function:heat-resisting,aging-resisting

The allowed temperature:min100℃ max 250℃

Usage:punching all kinds of gasket ring/washer/gasket/board

Insulation Rubber Sheet

Black,red,blue,

grey,green

GB/T5574-2008

Hardness:low middle high

Function:prevent electricity/static electriaty.

The allowed voltage:max 50,000kv

Usage:This products is suitable for use in electriaty,oil chemistry,metallurgy,communication etc(spreading surface of punching all kinds of gasket ring/washer/boards)



RUBBER SHEET7


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NBR Rubber Sheet

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